The passenger car business now includes Chery, EXEED, JETOUR, Chery Jaguar, Chery Land Rover, Cowin and other brands, forming a comprehensive brand layout from "entry level" to "luxury level".
Chery Automobile Co., Ltd. was established on January 8, 1997. For more than 20 years since its establishment, the company has always adhered to independent innovation. It has gradually established a complete technology and product research and development system. Its products have been exported to more than 80 countries and regions around the world. It has created well-known high-end brands and product series such as Arrizo, Tiggo and EXEED. As of November 2020, the company's cumulative global sales have reached 8.75 million units. It has exported more than 1.65 million vehicles, ranking first among Chinese brand passenger car exports for 17 consecutive years.
The company has built 14 production bases in places of China like Wuhu, Dalian, Ordos, and Changshu as well as foreign countries such as Brazil, Russia, and other countries, forming a global R&D base layout covering Wuhu (China), Shanghai (China), Europe, North America, the Middle East, and Brazil. The company has more than 14,000 employees and more than 5,000 professional R&D personnel.
Chery Automobile has always taken "creating an excellent brand with ingenuity" as its corporate vision, with consumer experience as its core. Through integration and innovation, it strives to achieve the goal of becoming a world-class automotive company with global competitiveness.
EXEED is Chery's new independent car brand. It is a new high-end car brand with advanced car manufacturing technology and leading intelligence. The Chinese name of the brand is "XingTu". "Xing" represents the vast starry sky, an unknown field always arousing eager to explore. Then "Tu" represents a journey forward, a process of continuous transcendence. The English name "EXEED" is derived from the English word "EXCEED", which means to continuously explore and surpass oneself on the road of high-end car building.
The brand value of EXEED is to provide users with smart, high-end, and dynamic products. The brand proposition of EXEED is "dare to exceed". It pursues the surpass of technology, quality, and itself. It is a brand-new exploration and surpass of high-end Chinese automobile brands.
JETOUR is a newly launched product series of Chery Holding. Based on Chery Holding’s 20-year car-making technologies, as well as deep insights into the new generation of consumers under the normalization of leisure travel, Internet ecology, and the two-child policy, JETOUR will launch a series of models covering SUV/MPV/EV, etc.
JETOUR pays more attention to travel +. Bearing in heart the R&D goal of more intelligence, better appearance, larger space, more function, and multiple seats, it aims to create a good life partner which demonstrates individuality and exquisite application, for the young people who refuse to be mediocre and are hardworking and enterprising. It devotes to providing the most reasonable solution for more consumer groups in terms of larger family travels.
Since Chery established its first clean energy project team in 1999, Chery New Energy has gone through the independent R&D road of new energy vehicles for more than 20 years. In April 2010, Chery New Energy Company was formally established. It integrates new energy vehicle R&D, production, sales, and after-sales maintenance. It is a high-growth technology-based enterprise in strategic emerging industries.
Chery New Energy has always advocated the concept of being "safer, more energy-saving, and environmentally friendly", making its own contributions to "green travel", and practicing the purpose of "clean world, Yoo future" in the new energy industry. After nearly 21 years of continuous development and innovation, Chery New Energy's product matrix is also in constant improving, moving towards the corporate vision of being "a global, world-class new energy automobile enterprise with international competitiveness"!
Chery Jaguar Land Rover Automotive Co., Ltd. was established in November 2012. It is jointly funded by Chery Automobile Co., Ltd., and Jaguar Land Rover. It is the first Sino-British premium automotive joint venture in China.
As of 2020, Chery Jaguar Land Rover has released five different models, Range Rover Evoque, Land Rover Discovery Sport, Jaguar XFL, Jaguar XEL，Jaguar E-PACE and engines of Ingenium family. In the future, it will also produce and sell other Jaguar and Land Rover brand models, as well as joint-venture independent brand models tailored for the Chinese market.
Chery Jaguar Land Rover is committed to becoming an outstanding pioneer in China's high-end automobile market. Chery Jaguar Land Rover not only owns a world-class vehicle manufacturing base and perfect independent vehicle development capability, but also gives full play to its advantages in its perfect operation and management system and fulfill its commitment to continuously provide world-class quality products and services to the Chinese market.
Cowin Auto was established in 2014. After several years of development, it has formed a series of products with multiple categories of cars, SUV and MPV, and with multiple categories of traditional fuel and new energy.
With the attitude of "youth, innovation and authenticity”, Cowin Auto is committed to building intelligent interconnected cars that young people fancy. It has Internet thinking, takes customer needs as the center, and integrates global advantageous resources. In addition, it offers fashionable and sporty exterior and interior decoration, mainstream humanized intelligent interconnection configuration, and mature product technology and performance in the industry. With all the above advantages, it meets the growing demand for high-quality life of young people who dare to think and enjoy themselves, making the joyful experience of "intelligent, beautiful, driving and fun" within reach.
Overview: Commercial vehicle business currently has product brands such as Karry, Karry New Energy, REV and Wanda Bus, covering a series of products such as new energy logistics vehicles, micro cars, trucks, large and medium-sized buses, special vehicles.
As a brand owned by Chery Commercial Vehicle, Karry Auto has always adhered to the concept of "taking the needs of users as the core" in automobile manufacturing. It relies on Chery Group's four major laboratories and first-class supply chain system, focusing on the development of commercial vehicle market. The Brand owns 7-seater MPV, mini-trucks, street-stall trucks, and other large-space high-quality economical models, with a cumulative sale of more than 800,000 units. Its products are exported to more than 20 countries and regions such as Algeria, Peru, Egypt, and Ecuador. With rich experience, profound technical accumulation, and excellent quality, it is favored by domestic and foreign markets and customers.
Karry Auto is committed to providing all kinds of high-quality commercial vehicle products for entrepreneurs in many fields. With innovative cooperation modes in different industries, Karry Auto opens a business channel based on vehicles. It provides users with practical, reliable, and value-added products and services in a professional, pragmatic, and enterprising spirit to help users start a better life.
Karry New Energy is a brand owned by Chery Commercial Vehicle, undertaking Chery Group's new energy commercial vehicle business. Its main products are aimed at new-energy municipal distribution logistics, light truck market and MPV online car-hailing market, providing customers with solutions of platform capacity integration, industrial ecology integration and service data platform. The brand business covers vehicle sales, leasing operation and financial services, after-sales/supporting services and big data platform services. It can provide customers with systematic solutions of various new energy logistics vehicles and online car-hailing through itself and integrating the internal and external resources.
Karry New Energy focuses on customer needs and provides high-quality, scenario-based, and customized products and services. It is a leading player in China's new energy logistics vehicle industry. In 2019, Karry New Energy brought over 1,000 stores into its service network, with 100% coverage in key areas, 90% overall coverage, and 70% market share in key cities. From 2018 to 2019, Karry New Energy maintained its No. 1 market position in the new energy logistics vehicle industry for these two consecutive years.
In 2017, "REV", the leading North American special vehicle manufacturer, and Chery Group joined forces and created Chery REV Joint Venture Company. Both injects their respective resources and experiences in the field of special vehicles into REV. Based on the principle of complementary, mutual benefit and win-win, they grasp the development opportunities at present, and promote the improvement of the overall scale and the practice of synergy.
The company draws on both parties’ experience and superior resources in product R&D, vehicle manufacturing, parts supply, financial services, and tourism-related industries: to bring high-quality RVs to the market with convenient after-sales services, jointly build a global tourism industry chain for RVs in China, and provide users with systematic solutions in the field of ambulances.
The main business of the company is the R&D, manufacturing, sales and services of RVs, ambulances, commercial vehicles, and other special vehicles. Revel adheres to the corporate values of innovation, trust, efficiency, and cooperation, maintains an attitude of pursuing a better quality and providing the best services. It is committed to building an advocate of Chinese RV culture, a builder of RV ecosystem, and a leader of special vehicle brands.
Chery Wanda Guizhou Bus Co., Ltd. is a professional bus manufacturer jointly established by Chery Group and Guiyang (Guizhou, China) Municipal Government. It is the only bus production base of Chery Group. The company has an annual production capacity of 30,000 passenger cars. Its products cover various markets such as official and commercial use, roads, tourism, urban buses, groups, special vehicles, school buses, etc. The Company is a designated national passenger car manufacturer, a key passenger car manufacturer in Guizhou Province (China), and a well-known bus brand enterprise in western China.
Relying on Chery Group's R&D and experimental resources, "Wanda Bus" has been recognized by the industry as a well-known bus brand with "safety, high efficiency, high-cost performance and excellent service". Up to now, the company has sold nearly 15,000 new energy buses and road buses, covering Guizhou, Yunnan, Hubei, Anhui, Heilongjiang and many other provinces and cities in China.
In the future, Wanda Bus will take the realization of an output value of ten billion RMB as its goal. It will establish Chery Group's international export base, and work with the government to build an international business platform, taking advantages of big data and Guizhou Province's geographic transportation.
Chery Technology, as a strong supporter of the development of China's automobile industry, has more than 90 subsidiaries. It drives nearly 900 supporting enterprises in Wuhu (China). It has pioneered the model of "attracting investment and wisdom", attracting 32 Top 500 enterprises in the world to settle in Wuhu (China). The products of Chery Technology include systems of chassis, body accessories, safety, power, and electronics. Its investment projects cover the entire auto parts industry.
Under the continuous integration of new technologies, new industries and traditional industries in our age, Chery Technology is committed to cooperation and innovation in the fields of new energy, intelligent interconnection, and electronics, etc. to meet the great changes in the automobile industry and strive to become a world-class automobile parts industry group.
Chery HuiYin Finance Service is the first professional motor finance company jointly established by a Chinese independent brand auto company and a local Chinese bank, approved by the China Banking and Insurance Regulatory Commission. Adhering to the brand concept of being "true in the heart and simple in acting", Chery HuiYin Finance Service continues to provide consumers and partners with efficient and high-quality auto finance services.
The company has set up five regional centers in Beijing, Hefei, Guangzhou, Chengdu, and Jinan, covering more than 300 cities in 31 provinces across China, with more than 2,500 online partners, over 40 billion loans and over 2 million service users. Adheres to the business philosophy of "integrity, dedication, improvement, and honest", Chery HuiYin Finance Service continuously enriches financial products and improves financial technology, striving to "grow into the best domestic auto finance company".
To Journey Camp specializes in RV camping business and is committed to becoming the first brand in China's camping industry, providing customers with core user experiences of nature, wild interest, intelligence, and affinity. Currently, To Journey Camp has 8 direct camps such as Huangshan, Wuhu, Yangzhou, Zhenjiang, Nantong, Xiangtan and Xiaogan and 52 franchise chain camps.
It is a national first-level qualification development enterprise. Its business covers real estate development, property management, concrete mixing, and other industrial fields, with a cumulative development area of over 3 million square meters. Adhering to the concept of "customer first", Zhuorui Properties is committed to growing into a life development operator with brand influence and regional competitiveness.
The business of Ruiyuan International covers two major fields: automobile production service and automobile consumption service. It involves seven business forms, including circular economy, intelligent logistics, testing and certification and intellectual property services, automotive post market, mobile travel, two-way trade, cross-border e-commerce, and free trade zones.
Ruiyuan International achieved an operation revenue of 1.234 billion yuan in 2019. By the end of 2019, the company had 431 employees, among whom 14 hold doctor’s and master’s degrees. The operation revenue is estimated to reach 10 billion yuan in 2022.
Ruiyuan International will play a role around the service end of Chery Holding's "manufacturing + service" strategy and devote itself to becoming the creator of value, providing a brand-new platform for the realization of future automobile value and the reconstruction of the core value of the automobile industry chain.
"CHERY LION" is the intelligent strategic brand of Chery Group, committed to creating a smart and considerate third mobile space for users, making travels full of fun.
With Wuhu LION Automobile Technology Co., Ltd. as its main operating body, LION TECH focuses on the technological development and ecological development of the entire industrial chain of the smart car industry. Its business includes autonomous driving, car networking, data operation, smart manufacturing, and mobile travel services, realizing Chery's digital and intelligent layout in the full life cycle of R&D, manufacturing, marketing, and user services.
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