Chery Automobile Co., Ltd. was established on January 8, 1997. For more than 20 years since its establishment, the company has always adhered to independent innovation. It has gradually established a complete technology and product research and development system. Its products have been exported to more than 80 countries and regions around the world. It has created well-known high-end brands and product series such as Arrizo, Tiggo and EXEED. As of November 2020, the company's cumulative global sales have reached 8.75 million units. It has exported more than 1.65 million vehicles, ranking first among Chinese brand passenger car exports for 17 consecutive years.

The company has built 14 production bases in places of China like Wuhu, Dalian, Ordos, and Changshu as well as foreign countries such as Brazil, Russia, and other countries, forming a global R&D base layout covering Wuhu (China), Shanghai (China), Europe, North America, the Middle East, and Brazil. The company has more than 14,000 employees and more than 5,000 professional R&D personnel.

Chery Automobile has always taken "creating an excellent brand with ingenuity" as its corporate vision, with consumer experience as its core. Through integration and innovation, it strives to achieve the goal of becoming a world-class automotive company with global competitiveness.

EXEED is Chery's new independent car brand. It is a new high-end car brand with advanced car manufacturing technology and leading intelligence. The Chinese name of the brand is "XingTu". "Xing" represents the vast starry sky, an unknown field always arousing eager to explore. Then "Tu" represents a journey forward, a process of continuous transcendence. The English name "EXEED" is derived from the English word "EXCEED", which means to continuously explore and surpass oneself on the road of high-end car building.

The brand value of EXEED is to provide users with smart, high-end, and dynamic products. The brand proposition of EXEED is "dare to exceed". It pursues the surpass of technology, quality, and itself. It is a brand-new exploration and surpass of high-end Chinese automobile brands.

JETOUR is a newly launched product series of Chery Holding. Based on Chery Holding’s 20-year car-making technologies, as well as deep insights into the new generation of consumers under the normalization of leisure travel, Internet ecology, and the two-child policy, JETOUR will launch a series of models covering SUV/MPV/EV, etc.

JETOUR pays more attention to travel +. Bearing in heart the R&D goal of more intelligence, better appearance, larger space, more function, and multiple seats, it aims to create a good life partner which demonstrates individuality and exquisite application, for the young people who refuse to be mediocre and are hardworking and enterprising. It devotes to providing the most reasonable solution for more consumer groups in terms of larger family travels.

Since Chery established its first clean energy project team in 1999, Chery New Energy has gone through the independent R&D road of new energy vehicles for more than 20 years. In April 2010, Chery New Energy Company was formally established. It integrates new energy vehicle R&D, production, sales, and after-sales maintenance. It is a high-growth technology-based enterprise in strategic emerging industries.

Chery New Energy has always advocated the concept of being "safer, more energy-saving, and environmentally friendly", making its own contributions to "green travel", and practicing the purpose of "clean world, Yoo future" in the new energy industry. After nearly 21 years of continuous development and innovation, Chery New Energy's product matrix is also in constant improving, moving towards the corporate vision of being "a global, world-class new energy automobile enterprise with international competitiveness"!

Chery Jaguar Land Rover Automotive Co., Ltd. was established in November 2012. It is jointly funded by Chery Automobile Co., Ltd., and Jaguar Land Rover. It is the first Sino-British premium automotive joint venture in China.

As of 2020, Chery Jaguar Land Rover has released five different models, Range Rover Evoque, Land Rover Discovery Sport, Jaguar XFL, Jaguar XEL，Jaguar E-PACE and engines of Ingenium family. In the future, it will also produce and sell other Jaguar and Land Rover brand models, as well as joint-venture independent brand models tailored for the Chinese market.

Chery Jaguar Land Rover is committed to becoming an outstanding pioneer in China's high-end automobile market. Chery Jaguar Land Rover not only owns a world-class vehicle manufacturing base and perfect independent vehicle development capability, but also gives full play to its advantages in its perfect operation and management system and fulfill its commitment to continuously provide world-class quality products and services to the Chinese market.

Cowin Auto was established in 2014. After several years of development, it has formed a series of products with multiple categories of cars, SUV and MPV, and with multiple categories of traditional fuel and new energy.

With the attitude of "youth, innovation and authenticity”, Cowin Auto is committed to building intelligent interconnected cars that young people fancy. It has Internet thinking, takes customer needs as the center, and integrates global advantageous resources. In addition, it offers fashionable and sporty exterior and interior decoration, mainstream humanized intelligent interconnection configuration, and mature product technology and performance in the industry. With all the above advantages, it meets the growing demand for high-quality life of young people who dare to think and enjoy themselves, making the joyful experience of "intelligent, beautiful, driving and fun" within reach.